Home > American Society, World Issues > SodaStream: How to fight this racist company

SodaStream: How to fight this racist company


SodaStream is an ILLEGAL company.

It is building soda machines in occupied Palestine. To make their factory, they kicked Palestinians out of their homes, plowed them down with a bulldozer and then built a wall around it to keep the Palestinians out.

Sure it employs Palestinians now, they cost less than Jewish labor. Cheap, prison labor has been used for centuries by occupying countries. I call it prison labor because it is an occupied people who are kept in poverty purposefully.

There are many activists lobbying against SodaStream now and I applaud them.

6 Things You Buy That Help Support Israeli Brutality

AND YES….YOU SHOULD DEFINITELY TURN OFF YOUR TELEVISION FOR THE 30 SECONDS THAT SODASTREAM PLAYS ITS COMMERCIAL DURING THE SUPERBOWL.

BUT I HAVE ONE MORE SUGGESTION.

Go buy SodaStream. Mark up the box a little. Then return it. The one sure way to kill a company is to give it excessive returns. Big Box stores all have contracts with suppliers to take back (for a fee) or pay for the liquidation of the product.

If we bought up all the inventory of SodaStream and then returned it to the stores with slightly damaged packaging that prevents it from being resold…..then we show our true power as consumers. SodaStream loses 100% of the revenue and actually loses money on each one we buy and return to the store. So stop picketing and start working to put this company out of business for good.

Go buy and return a SodaStream product today.

Itia Abroad

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